Author Profile

Prof. Satyawan Baroda is currently serving as Director of the Institute of Management Studies and Research (IMSAR) at Maharshi Dayanand University in Rohtak and also serves as the University Hostels' Chief Warden. He is a former alumnus of IIM Ahmedabad and has over 26 years of experience in teaching and research. He has published several research papers in leading international and national journals. Prof. Baroda is a trained practitioner of yoga and meditation exercises and has been actively involved in promoting the benefits of these practices through social awareness campaigns. Prof. Pardeep K. Ahlawat has over 23 years of experience in teaching and research, having Served at three state universities in India and currently working as a Professor at IMSAR at M.D. University in Rohtak. Prof. Ahlawat has published a book and several papers in national and Scopus-indexed international journals in areas such as marketing management, tourism, human resource management, information technology, and total quality management. He has supervised several PhD and MPhil scholars and serves or has served on numerous academic and professional bodies. Dr. Sanjay Nandal is an Associate Professor at IMSAR M.D. University in Rohtak. He has extensive experience in both the management education and corporate sectors. He specializes in entrepreneurship development and financial derivatives and has published numerous research papers in well-respected national and international journals. He has also presented papers at prestigious national and international conferences, including at Oxford University in the United Kingdom. He is a member of various academic, administrative, and event committees at M.D. University and is frequently invited to give expert lectures at workshops hosted by the Ministry of MSME and other educational institutions. He serves as a reviewer for several reputable journals and is the author of several books on management. Dr. Naresh Kumar is a faculty member at IMSAR, Maharshi Dayanand University, Rohtak, (Haryana). He specializes in public policy and applied econometrics. He has a strong publication record, with several research papers appearing in leading international journals such as Emeralds, Sage, Wiley, Inderscience, and ICI. He has also played a key role in organizing numerous ICSSR and UGC-sponsored national and international conferences. In addition to his published research, Dr. Kumar has presented several research papers at national and international conferences and has published two papers in edited books. He serves as a reviewer for several prestigious journals and books, including those indexed by Scopus.

About The Book

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Table of Contents

Foreword
Preface
Part I: E-commerce Developments, Entrepreneurship and Startup Ecosystem in Emerging Economies
Chapter 1. Entrepreneurship Growth in India: A Result of Entrepreneurial Development Programmes
Chapter 2. Indian Startup Ecosystem: Growth and Challenges
Chapter 3. Connecting Sustainable Development to Startup Ecosystem in India – A Conceptual Framework
Chapter 4. E-commerce Opens up the Entrepreneurship Spectrum
Chapter 5. E-Commerce in India: Some Advantages, Issues, Prospects and Challenges
Part II: Wellness and Work-Life Balance Post COVID-19
Chapter 6. A Conceptual Overview of Mental Health, Well Being and Emotional Intelligence of Higher Education Faculty During Covid-19
Chapter 7. Digital Financial Inclusion in India: Post Covid 19 Scenario
Chapter 8. Work from Home Culture during the COVID-19: Job Satisfaction and Challenges faced
Part III: Governance and Public Policy Issues
Chapter 9. Does Government Spending matter for Social Wellbeing? An Enquiry
Chapter 10. Relationship between Unemployment and Macro-Economic Variables: Empirical Evidence from India
Chapter 11. Emerging Trends in Indian Outward Foreign Direct Investment since 1990
Chapter 12. A Study on the Impact of Skill Development Mission on the Social-Economic Status of Women in Haryana
Part IV: Information Technology, Artificial Intelligence and Automation
Chapter 13. Assessing the Regulatory Framework for Businesses Leveraging AI Technologies with Special Reference to Competition Law In India
Chapter 14. Going Beyond Lecturing and Tutoring in Technology Enhanced Learning
Chapter 15. A Study on Consumer Awareness and Perception towards E-Vehicle in Haryana
Chapter 16. Mechanism and Application of Information and Communication Technology (ICT) in Indian Agriculture Sector
Part V: Emerging Trends in Financial Management
Chapter 17. Benefit-Cost Ratio of Capsicum Cultivation in Himachal Pradesh
Chapter 18. A Study of Constraints faced by MSME Finance and Credit Guarantee Fund Trust (CGTMSE) In India
Chapter 19. Financial Literacy and Financial Behaviour: A Study of Haryana
Chapter 20. Financial Literacy in India: A Catalyst for Inclusive Growth
Chapter 21. Role of Technology in Investment Management and Its Impact on Investment Behavior
Chapter 22. Introducing Unified Payments Interface (UPI): The Biggest Fintech Revolution in the World.
Part VI: Digital Marketing and Recent Issues in Human Resource Management
Chapter 23. Exploring the Evolution of Social Media Marketing: A Bibliometric Analysis
Chapter 24. An Exploration of Global Trends in Digital Marketing
Chapter 25. Impulse Buying Tendencies among Retail Shoppers
Chapter 26. Immediate and Delayed Rewards: Role of Promotional Tactics in the Stimulation of Impulse Purchases
Chapter 27. Influence of Content marketing in Digitalization of Business
Chapter 28. Gauging the Effect of Social Media Platforms Usage in India’s Apparel Industry
Chapter 29. Push and Pull determinants of Online Travel Agencies Services
Chapter 30. An Empirical Study on the Role of User Generated Content (UGC) in Travel Decision Making
Chapter 31. Employee Engagement Practices and Performance: A Theoretical Investigation
Chapter 32. Leadership Skills as an Empowerment Medium for Achieving High Performance
Chapter 33. Impact of Workplace Flexibility and Emotional Intelligence on Job Satisfaction: A Study of IT Sector Employees
Chapter 34. An Empirical Investigation on Antecedents of Green Human Resource Management in Manufacturing Concerns