Academic Publication

Author Profile

Prof. Satyawan Baroda is currently serving as Director of the Institute of Management Studies and Research (IMSAR) at Maharshi Dayanand University in Rohtak and also serves as the University Hostels' Chief Warden. He is a former alumnus of IIM Ahmedabad and has over 26 years of experience in teaching and research. He has published several research papers in leading international and national journals. Prof. Baroda is a trained practitioner of yoga and meditation exercises and has been actively involved in promoting the benefits of these practices through social awareness campaigns. Prof. Pardeep K. Ahlawat has over 23 years of experience in teaching and research, having Served at three state universities in India and currently working as a Professor at IMSAR at M.D. University in Rohtak. Prof. Ahlawat has published a book and several papers in national and Scopus-indexed international journals in areas such as marketing management, tourism, human resource management, information technology, and total quality management. He has supervised several PhD and MPhil scholars and serves or has served on numerous academic and professional bodies. Dr. Sanjay Nandal is an Associate Professor at IMSAR M.D. University in Rohtak. He has extensive experience in both the management education and corporate sectors. He specializes in entrepreneurship development and financial derivatives and has published numerous research papers in well-respected national and international journals. He has also presented papers at prestigious national and international conferences, including at Oxford University in the United Kingdom. He is a member of various academic, administrative, and event committees at M.D. University and is frequently invited to give expert lectures at workshops hosted by the Ministry of MSME and other educational institutions. He serves as a reviewer for several reputable journals and is the author of several books on management. Dr. Naresh Kumar is a faculty member at IMSAR, Maharshi Dayanand University, Rohtak, (Haryana). He specializes in public policy and applied econometrics. He has a strong publication record, with several research papers appearing in leading international journals such as Emeralds, Sage, Wiley, Inderscience, and ICI. He has also played a key role in organizing numerous ICSSR and UGC-sponsored national and international conferences. In addition to his published research, Dr. Kumar has presented several research papers at national and international conferences and has published two papers in edited books. He serves as a reviewer for several prestigious journals and books, including those indexed by Scopus.

About The Book

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Table of Contents

Foreword Preface Part I: E-commerce Developments, Entrepreneurship and Startup Ecosystem in Emerging Economies Chapter 1. Entrepreneurship Growth in India: A Result of Entrepreneurial Development Programmes Chapter 2. Indian Startup Ecosystem: Growth and Challenges Chapter 3. Connecting Sustainable Development to Startup Ecosystem in India – A Conceptual Framework Chapter 4. E-commerce Opens up the Entrepreneurship Spectrum Chapter 5. E-Commerce in India: Some Advantages, Issues, Prospects and Challenges Part II: Wellness and Work-Life Balance Post COVID-19 Chapter 6. A Conceptual Overview of Mental Health, Well Being and Emotional Intelligence of Higher Education Faculty During Covid-19 Chapter 7. Digital Financial Inclusion in India: Post Covid 19 Scenario Chapter 8. Work from Home Culture during the COVID-19: Job Satisfaction and Challenges faced Part III: Governance and Public Policy Issues Chapter 9. Does Government Spending matter for Social Wellbeing? An Enquiry Chapter 10. Relationship between Unemployment and Macro-Economic Variables: Empirical Evidence from India Chapter 11. Emerging Trends in Indian Outward Foreign Direct Investment since 1990 Chapter 12. A Study on the Impact of Skill Development Mission on the Social-Economic Status of Women in Haryana Part IV: Information Technology, Artificial Intelligence and Automation Chapter 13. Assessing the Regulatory Framework for Businesses Leveraging AI Technologies with Special Reference to Competition Law In India Chapter 14. Going Beyond Lecturing and Tutoring in Technology Enhanced Learning Chapter 15. A Study on Consumer Awareness and Perception towards E-Vehicle in Haryana Chapter 16. Mechanism and Application of Information and Communication Technology (ICT) in Indian Agriculture Sector Part V: Emerging Trends in Financial Management Chapter 17. Benefit-Cost Ratio of Capsicum Cultivation in Himachal Pradesh Chapter 18. A Study of Constraints faced by MSME Finance and Credit Guarantee Fund Trust (CGTMSE) In India Chapter 19. Financial Literacy and Financial Behaviour: A Study of Haryana Chapter 20. Financial Literacy in India: A Catalyst for Inclusive Growth Chapter 21. Role of Technology in Investment Management and Its Impact on Investment Behavior Chapter 22. Introducing Unified Payments Interface (UPI): The Biggest Fintech Revolution in the World. Part VI: Digital Marketing and Recent Issues in Human Resource Management Chapter 23. Exploring the Evolution of Social Media Marketing: A Bibliometric Analysis Chapter 24. An Exploration of Global Trends in Digital Marketing Chapter 25. Impulse Buying Tendencies among Retail Shoppers Chapter 26. Immediate and Delayed Rewards: Role of Promotional Tactics in the Stimulation of Impulse Purchases Chapter 27. Influence of Content marketing in Digitalization of Business Chapter 28. Gauging the Effect of Social Media Platforms Usage in India’s Apparel Industry Chapter 29. Push and Pull determinants of Online Travel Agencies Services Chapter 30. An Empirical Study on the Role of User Generated Content (UGC) in Travel Decision Making Chapter 31. Employee Engagement Practices and Performance: A Theoretical Investigation Chapter 32. Leadership Skills as an Empowerment Medium for Achieving High Performance Chapter 33. Impact of Workplace Flexibility and Emotional Intelligence on Job Satisfaction: A Study of IT Sector Employees Chapter 34. An Empirical Investigation on Antecedents of Green Human Resource Management in Manufacturing Concerns