Academic Publication

Author Profile

Dr. Bhupendra Kumar, Ph.D. is currently teaching at Atal Bihari Vajpayee Hindi Vishvavidyalay Bhopal. He has earned Doctorate in Journalism and Mass Communication from Devi Ahilya Vishvavidyalaya Indore. He is keen and quick learner as well as teacher. He has more than 8 years of teaching experience tutoring Undergraduate and Postgraduate students and guiding many in the course of Life. His Interests vary from Geopolitical issues to Public Policy and their relationship to Mass Communication and Journalism.

About The Book

Mass Communication, process of sharing information with a large audience. Mass communication is accomplished via mass media-that is, technology capable of sending messages to great numbers of people, many of whom are unknown to the sender (e.g., television). The purposes of mass communication include entertainment, education, and political propaganda. Among the fields of endeavour that engage in mass communication are marketing, public relations, and journalism. Mass communication is a complicated phenomenon. Its use has had a significant impact on society, shaping not only cultural norms and values but also the way people perceive and interact with the world. It disseminates new ideas and beliefs, and it affects its audiences' buying habits, styles, schedules, and health. The producers of content for mass media have the power to set the agenda for public discourse by determining which issues are deemed most important or, indeed, which issues receive any attention at all. Consequently, political power relies in part on the effective use of mass communication.

Table of Contents

Preface Chapter 1. Mass Communication - Origin and Development Chapter 2. History of Communication Chapter 3. Uses and Effects of Mass Media Chapter 4. Print Media & Electronic media Chapter 5. Public Relations and Advertising Chapter 6. Media management Chapter 7. Pass Laws and Act Chapter 8. Concept and Functions of Journalism Chapter 9. Journalism Ethics and Standards Chapter 10. The Internet and Social Media Chapter 11. Advertising Practices Bibliography Index