Author Profile

Prof. Satish Kumar is working in the Dept. of Economics at Indira Gandhi University, Meerpur, Rewari (Haryana). He has more than Seventeen years of experience of teaching postgraduate and under-graduate classes. Under his guidance 8 M.Phil. And 5 Ph.D. Research Scholars have been successfully completed their degree. He has presented 50 National and International papers in Seminars/Conferences and chaired Technical Session in various National and International Seminars. He has around 45 research publications in various journals. His areas of interest are various govt. schemes for the development of the society. “His administrative responsibilities include: currently working as Chief Warden of Hostel, chairperson department of Economics; Indira Gandhi University Meerpur, Rewari, Haryana; Dean Faculty of social sciences; chairperson department of History, Indira Gandhi University Meerpur, Rewari, Haryana; Member of Research advisory committee; and member of UG and PG Board of studies of Department of Economics in Indira Gandhi University.

About The Book

This book is an attempt to offer to students a fundamental tool which will enhance their understanding of managerial Economics. The Managerial Economics 2 Volume Set is a curriculum-based textbook series designed for students in management and commerce programs, such as B.Com., BBA, and BMS. The set covers by semester (Semester I and Semester II) both Microeconomics and Macroeconomics. This book covers the role of the managerial economist, prot maximization, and shareholder wealth maximization. It discusses techniques to estimate demand, elasticity (price, income, cross), and forecasting future demand and analyses of production functions, economies of scale, and cost-volume-prot analysis to optimize resource allocation. Makes in-depth study of Perfect Competition, Monopoly, Monopolistic Competition, and Oligopoly. The book bridges the gap between analytical economic theory and the daily decisions managers face regarding customers, competitors, and internal operations. This book is widely useful for postgraduate students (MBA/PGDM) and practicing managers to enhance analytical skills. For courses in managerial economics, this book is specically designed for students of management, commerce and economics to provide them with a thorough understanding of economic concepts and methodologies and the economic environment inuencing managerial decisions. The book rst lays a sound theoretical foundation of basic concepts, denitions, and methodologies of economics, being an essential prerequisite for students to understand the theory of managerial economics. All the basic principles are introduced with mathematical complexity kept to minimum -essentials of applied mathematics needed for comprehending the underlying ideas of models and theories of economics are covered.

Table of Contents

Vol. 1
Preface
Chapter 1 Introduction to Managerial Economics
Chapter 2 Objectives of Business Firms
Chapter 3 Market System and Equilibrium
Chapter 4 Consumer Equilibrium
Chapter 5 Demand and Demand Elasticity
Chapter 6 Demand Forecasting
Chapter 7 Theory of Production
Chapter 8 Theory of Cost
Chapter 9 Market Structure
Chapter 10 Alternative Theories of Firms
Chapter 11 Pricing Strategies
Bibliography
Index

Vol. 2
Preface
Chapter 1 Capital Budgeting and Investment Decision
Chapter 2 National Income
Chapter 3 Economic Growth and Development
Chapter 4 Business Cycle
Chapter 5 Inflation & Deflation
Chapter 6 Balance of Payments
Chapter 7 Foreign Exchange Market
Chapter 8 Monetary Policy
Chapter 9 Fiscal Policy
Chapter 10 Economic Law
Bibliography
Index